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Amadys to attend Connected Britain in September

30 August 2022

Following the acquisition of Passcomm Ltd in May, we are pleased to officially introduce Amadys to the UK market by attending the country’s most important connectivity event, Connected Britain, September 20-21. Passcomm, based in Warrington, Cheshire, has been operating in the UK market for 23 years as a systems integrator and supplier of optical passive network components. The joining of these two companies will strengthen the portfolio and logistics offering in the UK market, broadening the range of solutions to cover the full end-to-end of a FTTH network deployment.

Passcomm looks back on a warm welcome at Amadys. “We’re now part of a family that has the same culture and customer service desire in the fibre to the home market as we did. Expanding our vendor portfolio is critical for the long-term growth of the business”, says David Waine, Managing Director at Passcomm Ltd. Building on this, it is the view of Geoff Buddington, Vice President Telecom at Amadys UK  that Passcomm had built a solid foundation of customer service and technical knowledge in the UK market. To go to the next stage, they needed to join forces with another like-minded company. That’s where they saw the synergy with Amadys.

“This exciting next step ensures we can leverage on the foundation and market presence of Passcomm. We can now combine the joint experience and technical knowledge and continue to grow in the booming market. This way, we can react to the market’s dynamic needs and challenges even faster, which we will demonstrate at Connected Britain”, Geoff continues.

“After visiting the fair last year, it was clear that the buzz was not just a post Covid bounce back, so the first task post acquisition was to ensure we participated in the event this time around. It’s important for us to display the added value of Amadys, demonstrating our Microfocus solutions that are moving Passcomm to the next level.”

It is clear that last year’s announcements of over £5,7 billion worth of private funding in the UK AltNet sector will drive up demand on an already stressed supply chain. After joining Amadys, Passcomm is now able to meet these challenges and deliver to the market’s dynamic demands.

“Last but not least, it’s always interesting to find out from customers where they see themselves going, what challenges they have seen this year and how we can address those challenges next year”, Geoff concludes.

Are you interested in visiting us at Connected Britain? We will be more than happy to welcome you at booth GB149d and present you our connectivity solutions.